Fyt.club: Gamified Fitness and Wellness App

Client

N/A - Product exploration (2015)

Product team

1x Lead Product Designer (me)
1x Lead Product Manager

Background

Fyt.club was a mobile app product exploration exercise that encourages living a healthy lifestyle through gamification. Users were represented by in-game characters that levelled up when users performed activities that bettered their health (e.g. walking 10,000 steps a day). Levelling up in the game world granted them perks that translated into real life benefits such as discounts at health establishments, further encouraging a healthy and active lifestyle. 

Features include:

• Earn points and gold for completing healthy actions (e.g. walking 10,000 steps a day)
  
• Earn more points and gold for healthy actions repeated in succession (habit-forming)
• Level up after achieving a certain number of points
• Combat other characters for "mayor" of establishments and get in-game and real life perks 
  
• Defend "mayor" status from other players by ensuring character is healthy 
• Purchase items from the game store to boost character stats and help defend from challengers
• Enlist a variety of personality coaches from pop culture to help motivate making healthy choices